Breakfast cereal is a huge market - it can't be denied. After all, breakfast cereals take up a whole entire aisle in the supermarket! Yet still, people love to disparage the idea of eating cereal for breakfast. Especially if you're not a kid anymore. They say it's like eating candy, or drinking soda for breakfast.
Listen, I don't pretend cereal is a health food. But I also try not to go overboard with it. (Tip: pour your bowl then put away the box - when you get to the bottom, you won't be tempted to top it off). Some cereals are obviously better than others, but in reasonable quantities (which is to say, not too much but not too little, either - up to two posted servings daily), it's simply not comparable to eating a Snickers or drinking a Coke. Plus, they're fortified with vitamins!
So go ahead, eat your bacon and eggs, dripping with fat and cholesterol, and douse your pancakes in butter and sugary syrup. And go on feeling smug about that person sitting next to you with a bowl of cereal. It doesn't have to be the perfect breakfast. It just has to be no worse than the alternative.
But here's the thing. I don't have a huge appetite early in the morning. A bowl of cereal is all I need to tide me over until lunch. And then I have only a simple bowl and spoon to wash, which is a nice and easy way to start the day. But there's more.
I sometimes complain about how quickly these companies turn over new novelty cereals (mainly because I'm a completionist, and it's hard to keep up with it all), but the reality is, nearly every week for the past three years I've had something new to try. And that's exciting! It's good to have something to look forward to. Even if it's something as simple as a bowl of cereal.
So, you see, for me it is the perfect breakfast, after all!
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