Mott's Apple Cinnamon

Name: Mott's Apple Cinnamon
Variation: n/a
Manufacturer: General Mills

Review: Mott's enters the cereal market! I have to wonder if this is General Mills' bid to compete with Kellogg's Apple Jacks. If so, they're going to have to try a little harder, because this cereal just isn't doing it. It's plain, it doesn't have a very strong apple flavor (who puts corn in their applesauce, anyway?), and it isn't sweet enough. There have been some good apple cinnamon cereals on the market - like Apple Cinnamon Cheerios, and even TMNT Mutant Mayhem. Mott's is the king of applesauce. So how did they mess this one up? Were they trying too hard to be "healthy"? Yet, despite being "made with apple puree", their cereal is "not intended to replace fruit in the diet". I did see, after picking up this box, that there is a Very Berry flavor available, so I hope it fares better. But in the meantime, if I want to dig into a bowl of Mott's, I'm just going to have some applesauce.

Rating: 🥣
Leftover Milk: Kinda plain, but flavored with cinnamon & apple.

Mystery Crunch

Name: Mystery Crunch
Variation: Cap'n Crunch
Manufacturer: Quaker Oats

Review: I'm not going to waste any time with a preamble, because I'm itching to dive into the mystery that is this new unidentified flavor of Cap'n Crunch. The box is a pleasing - but not very enlightening - shade of purple. The crunch pieces look a little pale. Upon first smell, my thought was marshmallow. The back of the box claims to offer some clues. On it, the Cap'n is depicted stranded on a tiny island. A volleyball with his dog's face drawn on it (I'm told this is a reference to the movie Cast Away) sits at his feet, next to a treasure chest. A scroll lists some possible flavors, with "coconut" crossed out, and "creamy" circled. The cereal does taste creamy. There is fruit scattered about - apples, an orange, strawberries, and cherries. Bananas are growing in a palm tree curling around which are the unmistakable flowers of the vanilla plant. Curiously, there is a crab in a leaky canoe sipping cola from a glass bottle. All is bathed in twilight, under a full moon.

If the literal red herring jumping out of the water is any indication, these clues yield more questions than answers. The box is labeled "Vol. 1" - does this mean that there are (or will be) other boxes with other clues? Or is there actually more than one different mystery flavor swirling about? That would be diabolical, but it could explain the contradicting clues. I would love for there to be a "pina colada" flavor of Cap'n Crunch - it would suit the brand's beachy vibe perfectly - but there are no pineapples depicted, and "coconut" is crossed off the list. Anyway, I don't think the cereal tastes particularly fruity - and the fruits scattered about aren't especially tropical, either. My best guess is cream soda. And the more of this cereal I eat, the more convinced I am of it. I'm even starting to detect a hint of a bubbly texture! Whatever it turns out to be, I can tell you that I like it (even though I don't normally like cream soda). And I've had fun probing this mystery.

Rating: 🥣🥣
Leftover Milk: Sweet and creamy.

[Experiment] Cinnamon Toast Crunch PB&J

Description: As a full-grown adult who keeps a blog dedicated to breakfast cereals, I have somewhat juvenile tastes (notwithstanding my appreciation for dark chocolate). So as soon as I thought of mixing Cinnamon Toast Crunch Strawberry and Peanut Butter to imitate peanut butter & jelly, I had to rush out to the store so I could try it. It doesn't really taste like a peanut butter and jelly sandwich. The flavors are there, but they're not as vibrant as you might hope. The peanut butter is mostly an aftertaste, and you don't really get bites of super sweet jelly. I don't feel like the "toast" flavor is receding into the background as much as it does with a real peanut butter & jelly sandwich. That said, it's still good. Both of these cereals are good on their own, and they taste good together. I think I set my sights a little high, but I definitely wouldn't say that this experiment was a failure.

Rating: 🥣🥣

Cinnamon Toast Crunch Peanut Butter

Name: Cinnamon Toast Crunch Peanut Butter
Variation: Cinnamon Toast Crunch
Manufacturer: General Mills

Review: I like peanut butter, so I was pretty excited when I spotted this new version of Cinnamon Toast Crunch. It's not something I would have expected to see, but Cinnamon Toast Crunch seems to be throwing everything at the wall to see what sticks lately. Some of their varieties have been hits, and some have been misses. But this one holds promise.

If the combination sounds weird to you, I can tell you that I have had peanut butter on French toast (also: waffles), and it's quite good. As is this cereal. You take a bite, and then that rich, peanut buttery taste kicks in. It's not super sweet, and by the end of the bowl it gets kinda dry - like you've just had a mouthful of peanut butter. But I like it a lot. I think it would be great mixed with something sweet and fruity like Cinnamon Toast Crunch Strawberry. I better get myself to the store before it's discontinued!

Rating: 🥣🥣
Leftover Milk: Swirled with peanut butter & cinnadust.

Confetti Cheerios

Name: Confetti Cheerios
Variation: Cheerios
Manufacturer: General Mills

Review: There's not a whole lot to celebrate in this country right now, but General Mills is trying its damnedest to keep us in good spirits - with vanilla Cheerios coated in confetti! (Although you have to look really closely to appreciate the visual flair the confetti adds). Honestly, when I'm looking to celebrate, I don't grab for the vanilla Cheerios. Regarding the daily affirmation (are we cheery enough yet?), if "you deserve joy", then why are you eating this cereal, when you could be having Dark Chocolate Reese's Puffs instead? Look, it's not terrible - as long you're not expecting a party in your cereal bowl (and what would give you that idea? :-p) - but I'm not gonna say it's good, either. I'll be sure to celebrate when I get to the bottom of the box.

Rating: 🥣
Leftover Milk: Like somebody fired a confetti popper over a bowl of vanilla milk.

Dark Chocolate Reese's Puffs

Name: Dark Chocolate Reese's Puffs
Variation: Reese's Puffs
Manufacturer: General Mills

Review: Two words: instant fave. I could end the review there, but then I wouldn't get to talk about how great this cereal is. Not only is it a brilliant idea, it's entirely up my alley. I'm ashamed I didn't think of it first. And as a night owl, I dig the "after dark" box design. All that, before I've even poured my first bowl! But I'm confident that I'm gonna love it, because there's no way they could mess this one up. Sometimes, you just know.

I want to say that the chocolate puffs are a little darker than usual, but I'd have to compare them side-by-side with regular Reese's Puffs to say for sure. I think they've done a good job of capturing that dark chocolate flavor - slightly bitter, and less sweet. Dark chocolate can be a bit of an acquired taste, and one that is sometimes misunderstood. It has a more intense chocolate flavor, but some people are surprised that it's not as sweet as the chocolate they're used to.

You see, chocolate isn't intrinsically sweet. It does taste better sweetened (some people eat 100% cacao for bragging rights, but I think that's silly); dark chocolate just doesn't go as hard with the sweetness, so the actual chocolate flavor can shine. It's a more mature, more sophisticated, more "adult" version of chocolate - like chocolate after dark, which is perfectly encapsulated by the midnight aesthetic of the cereal box.

"Midnight is technically morning."

Also, sometimes people ask, is dark chocolate better than milk chocolate? In my mind, it's not an either/or situation. They're two different kinds of chocolate, but they're both chocolate, and they're both good. It's not like you'll graduate to dark chocolate and then stop liking milk chocolate. But if you do acquire a taste for it, dark chocolate can be a rewarding indulgence - something a little bit extra, without just piling on more sugar. There's definitely a bit of a mystique to it, and this cereal captures that well.

Rating: 🥣🥣🥣
Leftover Milk: Not as heavily flavored as I'd like, but that's standard for Reese's Puffs.

The Spongebob Movie

Name: The SpongeBob Movie: Search For SquarePants
Variation: n/a
Manufacturer: Kellogg's

Review: SpongeBob debuted at a time in my life when I was graduating to more mature animated fare, so I never really got into it. (However, I did recently make Krabby Patty cupcakes for a kid's birthday party). But there's apparently a new movie out, because here's the associated cereal tie-in. As if you couldn't tell. Gotta say, I hate the name of this cereal. I know it's just a glorified commercial for the movie, but it pays no respect to the medium. Do I really have to call this cereal "The SpongeBob Movie"? At least Froot Loops Willy Wonka and the Chocolate Factory had a recognizable cereal in its name! It tells me they're not even pretending to create a decent product, they're just banking on parents (and obsessed fans) wasting their money on name recognition. I know this is how capitalism works, but that doesn't mean I have to like it.

Krabby Patty cupcakes

It doesn't bode well that this cereal doesn't have any flavor beyond "corn". There aren't even any marshmallows! Wouldn't it be great if it had some little pink Patrick marshmallows? Every time I start to pour a bowl, I look at it and find myself wishing it was Peanut Butter Crunch. The one thing I'll say for it is that it has an interesting mouthfeel. The puffs are dense, and soften up considerably in milk. It almost gives me the impression that I'm eating SpongeBob, cut up into little pieces. There is just a hint of sweetness, which is more than I can say for last years' dreadful Bluey cereal. It's marginally better than I expected it to be, but I still won't say that I like it. At the very least, I should be able to get through the box without having to give it away.

Rating: 🥣
Leftover Milk: A little sweet and corny.