Arctic Crunch

Name: Arctic Crunch (Vanilla Frost)
Variation: Cap'n Crunch
Manufacturer: Quaker Oats

Review: Continuing Quaker Oats' campaign to donate a portion of sales to Ocean Conservancy, this new variety of Cap'n Crunch would seem to be a sequel to last year's Sea Berry Crunch. I only wish last year's unfortunate recall hadn't hamstrung Sea Berry Crunch's chances at popularity (I've noticed that Cinnamon Crunch - which was also affected - appears to be poised for more longevity). I like the idea of the Cap'n sailing to the Arctic - it's entirely on-brand. But I think I've established by now my feelings on vanilla. I'm just glad the "frost" part doesn't refer to that mouth-cooling menthol effect that I've had quite enough of already.

Opening the box, you can definitely smell the vanilla. The white and blue color mix looks suitably arctic. I feel like the Crunch Berries are softer than usual - they almost melt in your mouth. The vanilla flavor is not overpowering, but I do miss the Crunch Berries' usual, fruity flavor. I really like this cereal's presentation and thematic consistency - I believe those are things that deserve recognition. But the bottom line is that this is a breakfast cereal, and a commercial product. And I don't know that I like eating it enough to buy it again, especially when there are better Crunch Berry cereals already on the market...

Rating: 🥣
Leftover Milk: Cool blue vanilla.